Social Media Marketing

November 1, 2019 - By: - In: Digital Marketing - No comments

Social media marketing is a form of online marketing in which social media platforms are used to connect with an audience that is ideal for brand-building, increasing sales, and driving traffic towards a website/ product/ service. It mainly involves creating and sharing content on major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, […]

Continue Reading

Search Engine Marketing

November 1, 2019 - By: - In: Digital Marketing - No comments

Search engine marketing, or SEM, is a form of marketing in which a business uses paid advertisements that appear on search engine results pages (SERPs) to promote its product. In this marketing form, the advertisers bid on keywords that Google and/or Bing users might enter on the search engines when searching for a product or […]

Continue Reading

Social Media Optimization

November 1, 2019 - By: - In: Digital Marketing - No comments

Search Engine Optimization, commonly known as SEO, has been available for almost as long as the internet has been. From the very beginning of SEO’s introduction, companies have been using it to reach new customers, drive website traffic, increase awareness, and enhance the company’s overall growth. But with the advancements in technology, like everything else […]

Continue Reading

Mobile App Marketing

October 29, 2019 - By: - In: Digital Marketing - No comments

Mobile app marketing is a term used for the creation of marketing campaigns aimed at customer engagement at every stage of the marketing funnel with the help of mobile apps. It is estimated that in 2019, approximately 3.2 billion people own and use a smartphone worldwide. This means that around 41.55% of the human population […]

Continue Reading

Rank 1st on Google with Google Adwords

October 28, 2019 - By: - In: Digital Marketing - No comments

Google Ads is a paid marketing platform that comes under the marketing channel namely Pay-per-click (PPC). In this form of marketing, the advertisers pay per click on the advertisement. Google Ads. Google.com is the most popular website in the world with over 246 million unique visitors and 3.5 billion daily interactions. Google Ads was launched […]

Continue Reading

Video & Youtube Marketing

October 26, 2019 - By: - In: Digital Marketing - No comments

Video marketing is the form of marketing where videos are used to market and promote a product or service. It is used to reach the consumer through a new medium thus reaching a different demographic of consumers, educate the consumer, and increase traffic on the company’s digital as well as social channels. Marketing in the […]

Continue Reading

E-commerce Marketing

October 26, 2019 - By: - In: Digital Marketing - No comments

Ecommerce marketing is the term used for marketing that drives awareness about a business that sells its products or services online. This can be achieved via search engines, emails, digital content or social media. So, it can be derived from the aforementioned that e-commerce marketing and digital marketing are not mutually exclusive. Ecommerce marketing may […]

Continue Reading